Advertising on Google comes with many automations, many of which you may think you have no control over. But what if there was a way to optimize the automations so you could do less work but get more results? Join this session and get actionable tips about how to use automation layering to help the machines perform better for you. Fred will cover tips for bidding, messaging, and targeting, specifically smart bidding, RSAs and close variant management.
At Noon EST, Friday October 1st Fred will explore these issues in a free webinar sponsored by the Paid Search Association. The webinar is free but seating is limited. Register via Zoom
(Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system.
Fred and his team at Optmyrz continue to shape and influence PPC marketing through deep automation, driven by the company’s advancement in machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers.
Optmyzr continues to expand its capabilities for Google Ads and Bing Ads – and expanding to other areas related to search marketing and eCommerce.
A sought-after industry thought leader, Fred conducts in-depth sessions and motivational keynotes at leading conferences around the world. He is also a prolific blogger and contributor to leading marketing and technology publications, and he is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
His best-selling online advertising book, Digital Marketing in an AI World, provides his first-hand historical view of PPC marketing and critical insight for digital marketers and agency executives who are forging their own paths in an increasingly automated segment of marketing.
Fred and the team at Optmyzr are committed to driving new innovation and advancements to elevate PPC’s prominence in marketing overall. With operations on 4 continents, Optmyzr routinely earns industry accolades, including its most recent award for Best PPC Management Suite during the 2018 US Search Awards.
Fred’s specialties include: Tech automation, SaaS software development, public speaking, search engine marketing, search engine optimization, mobile advertising, social marketing, content marketing, product management for web applications, product management for android and iOS applications, media appearances
Outside of his life as marketing/tech pioneer, Fred focuses much of his attention on his family and photography in his adopted hometown in Silicon Valley.