PSAC20 Day 1 Q&A Q&A about the day’s sessions and “Ask Me Anything” Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl
PSAC20 Day 1 – All Speakers Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl Day 1 of the Paid Search Association Conference – all speakers in one file.
Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media
PSAC20 Day 2 Bill Leake Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Apogee Results’ Bill Leake shares PPC success details.
PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup Session 3: Reengaging Customers When the Economy Reopens DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.” Most people agree that we are in a recession, and amazingly, this is our third one in the last 20 years, the timeframe within which…
PSAC Day 2 Melissa Mackey Session 2: Search and Social BtoB Ads in a Covid-19 World Gyro’s Melissa Mackey shares tips for successful B2B campaigns. Some Key Points “I’m excited to be speaking here at our inaugural PSA conference and I’m going to talk about b2b advertising in a Covid-19 world so first a…
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon? B2Linked’s AJ Wilcox shares secrets of advertising success on LinkedIn. Some Key Points “A little bit about me I stumbled onto linkedIn ads about nine years ago and totally fell in love with it because not because the platform is especially user friendly or…
PSAC20 Day 2 Open Q&A Panel Discussion on Social Advertising Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman
PSAC20 Day 2 All presentations for Day 2. The day was moderated by the amazing Ginny Marvin, Editor-In-Chief of Third Door Media, which includes SearchEngineLand.com and MarketingLand,com This is entire day of sessions and runs about 2.5 hours.
PSAC20 Day 3 Aaron Levy Session 1: Topic: Automation In A Time of Crisis Tinuiti’s Aaron Levy shares his views on PPC automation.
PSAC20 Day 3 Gianpaolo Lorusso Session 2 Auto-Optimizing Campaigns Gianpaolo Lorusso of ADworld Experience shares tips to supercharge PPC campaigns.