The Amazon Marketing Report – Discount for PSA Members Amazon is a search engine too, you know! And it is taking market share from the other search engines – overtaking Bing from an advertising perspective a while back. Are you in the game as you should be? Otherwise maybe this report can help you enter.…
Top Ten Pay Per Click Industry News from September 24 to October 8, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 Google Ads expands Data-Driven attribution & enhanced conversions to all eligible accounts Google will set its modeled conversion attribution by default to all accounts with enough…
The APAC Search Awards recognise and celebrate APAC’s best Search agencies, companies, campaigns and people, working across a multitude of industry sectors to achieve growth, increase engagement and add value. Categories and criteria details can be found here. Attracting entrants from across APAC from China to New Zealand the competition is fierce. APAC Search Awards…
Registration for the Amazon Advertising Webinar by Anders Hjorth is free but seating is limited, Register via Zoom here Amazon Advertising is the hot potato of 2021. 87% growth in Q2 year on year seems out of this world when you hear the figure out of context. Yes, Amazon Advertising is big, but who is…
Top Ten Pay Per Click Industry News from September 3 to 24, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 Google announced changes in how queries match with keywords Now identical keys in broad & phrase match will be preferred & same search intent will prevail without…
Advertising on Google comes with many automations, many of which you may think you have no control over. But what if there was a way to optimize the automations so you could do less work but get more results? Join this session and get actionable tips about how to use automation layering to help the…
Top Ten Pay Per Click Industry News from August 20 to September 3, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 Google will probably show more queries back in Search Term Reports Ginny Marvin confirmed that Google is exploring ways to share more data respecting privacy of…
Individual and student memberships in the Paid Search Association will be free starting September 1, 2021 at https://paidsearch.org/register/ Professional Membership is normally $100 per year, but as an incentive to try the PSA, membership is free starting September 1, 2021. Free memberships are one year in duration, after which the member can choose whether to…
Top Ten Pay Per Click Industry News from July 29 to August 20, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 Google will launch smart bidding conversion value rules In the next weeks Google will make available globally a new funtionality which will allow to modify the…
Top Ten Pay Per Click Industry News from July 9 to 29, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 Google launches Enhanced Conversions beta Google will use all signals coming from logged-in users to make the better attribution they can (the post explains also how to…
Top 10 Pay Per Click Industry News from June 28 to July 9, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 Microsoft launches Multimedia Ads in SERPS A sort of unspoken tabu: rich images/videos ads in search results has finally fallen (at least in Bing). Will…
Top 10 Pay Per Click Industry News from June 11 to 28, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 How to exclude #GoogleAds app traffic all at once Thanks to Matt Umbro & Brett Bodofsky (via #PPCCHAT) I’ve discovered that still exists a way to exclude…
Top 10 Pay Per Click Industry News from May 28 to June 11, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s largest PPC-cases-only event). #1 Google has been fined in France for gaining an unfair advantage against other display networks & forced to add transparency to auction reports, at least when…
Unknown Speaker 0:10 So now I would like to introduce your friend and mine at view, just Fazio who’s going to help us understand some of the mysteries of Facebook targeting? So clearly you’re on. Unknown Speaker 0:37 Alright, right. Let me share my screen and Can everyone hear me? Okay? Unknown Speaker 0:42 All…
Unknown Speaker 0:10 Oh, let’s see. Are you ready, Jason? I am David King. Excellent. Good to see you. Unknown Speaker 0:16 Good to see you as well. Let me see if I can get my screen. Unknown Speaker 0:21 Open around. And Unknown Speaker 0:26 this is Jason Daly, whose job title he will…
Unknown Speaker 0:11 Next up, we’ve got john Lee, himself from Microsoft, one of our platform friends. And John’s going to talk about something I’m, I’m really interested in hearing, which is the Microsoft audience network. Unknown Speaker 0:31 Thank you, David. Can everybody hear and see? Can you guys hear me? Okay? Yes, Unknown…
Unknown Speaker 0:09 Alright, so we will now segue into the presentation of one of Unknown Speaker 0:19 our, I’m gonna call him V, the worldwide expert on LinkedIn, which is AJ Wilcox. CJ, are you ready? Or do you need a few minutes? Absolutely. How’s my audio? audios? Great. Okay, cool. All right. I’ll…
Unknown Speaker 0:10 Okay, I’m gonna open it up to the panel discussion. Jason still on the line. AJ is there Zach Vila. i’m john Lee is participating in a Microsoft meeting right now. But he may be coming in a little bit late. So we’ve got plenty of questions here. I’ve got a couple…
Unknown Speaker 0:12 All right. Well, welcome everybody. I’m so glad to have you joining us today. I will, as David mentioned, be moderating our, our sessions throughout the day. And I a little bit about me, I am on the board of the paid search Association, I was until a couple of months ago,…
Unknown Speaker 0:11 Next up, we’ve got Lisa Ressler, who’s going to be talking about Pinterest ads. And and I don’t know about you, but Pinterest has been doing some really interesting things. And certainly, the stock market has been paying attention to Pinterest more and more. And so Lisa is going to talk about…
Unknown Speaker 0:10 And next up, we have Dwayne Brown, who is going to be talking Snapchat and tick tock and are you here with us? Dwayne, there you are. Hi, Dwayne. Unknown Speaker 0:29 Coming off mute Unknown Speaker 0:29 areas Unknown Speaker 0:30 on mute. Sorry. Unknown Speaker 0:32 So good. How are…
Unknown Speaker 0:10 All right, well, great. Um, yes. And next up, we’ve got Andrea Cruz, who’s going to be talking about Quora ads. So and yet another ads opportunity, different kind of platform. And core ads kind of came out of came out of the gate a couple years ago, maybe three years ago…
Unknown Speaker 0:13 Thank you, Andrea, coming back. And at this point, I’d like to invite all the other speakers today up for our panel discussion. And so while we, Kirk, Unknown Speaker 0:30 and Unknown Speaker 0:32 his name is Dwayne and Lisa, there’s Dwayne. Unknown Speaker 0:38 There’s Lisa. All right, great. Unknown…
nknown Speaker 0:10 So with that I will introduce you or reintroduce you to Brad Geddes and he’s going to do a I know from experience an incredible job moderating today. Unknown Speaker 0:23 All right, so Well, thank you, David. And we should also thank David for all the work he’s done and putting…
Unknown Speaker 0:10 I’m Brooke Are you with us? Unknown Speaker 0:15 video now? Unknown Speaker 0:16 There we go. Welcome. How are you doing today? I am good. Unknown Speaker 0:20 I’ve got my coffee. I’m ready to go. So, Unknown Speaker 0:24 all right, let’s do it. So everyone Next we have Brooke,…
Unknown Speaker 0:10 Our next speaker is one none you’ve probably ever heard of before, we thought we’d give him a chance because he didn’t have much experience to see how this goes. I’m just kidding. Welcome, Fred. So Fred has almost as much experience as I do with this, like, I’m now on 23…
Unknown Speaker 0:10 So thanks, Fred. And I’m gonna flip the stage now and take over a little bit. So everyone, yes, for those of you who’ve never heard of Brad, this is Brad, he goes way, way back in PPC. Usually it can’t shake, shake him off my tail when we go to conferences,…
0:10 Brad Geddes It looks like there are a ton of questions. So with that, let’s invite everybody back. Fred. Unknown Speaker 0:21 Brooke. Brad Geddes 0:25 Nancy. All right. So let me kick back to her earlier in the q&a here. Alright, so here’s a very debatable question in while Brooke, you talked about…
Author: Brett Bodofsky The Popular Twitter handle #PPCCHAT has long served as a home for PPC practitioners all over the world. Alas a new platform has emerged and is quickly gaining the attention of PPCers and marketers alike. This platform provides an opportunity to interact with the same names you’ve seen using the #ppcchat…
The Paid Search Association thanks the many paid media professionals who attended the Paid Search Association Conference held February 17, 18 and 19, via Zoom. The questions and conversation at PSAC21 enhanced our learning and sharpened our focus. The panel discussions offered the chance to explore some complex paid search topics. The social events allowed…
By Melissa Mackey Are you new to paid search and want to improve your skills? Are you an experienced marketer looking to give back? You’re both in luck. The Paid Search Association is excited to launch the pilot of our official mentorship program. Our mission is to empower new practitioners to pursue a meaningful career…
Learn about the most important paid media topics during the Paid Search Association 2021 Conference to be held February 17 -19 via Zoom. The conference is chaired by legendary paid search authority Ginny Marvin and hosted by Paid Search Association President David Szetela, Other speakers include: Duane Brown, Founder and Head of Strategy TakeSomeRisk.com Andrea…
Registration is now open to attend Paid Search Association Conference 2021 February 17 – 19 via Zoom.. While registration is free seating is limited. The Conference will offer 7.5 total hours of instruction, learning and conversation across 3 days More than 20 of the world’s top paid media experts Networking opportunities 20% discount on new…
The Paid Search Association, the first not-for-profit association dedicated to the paid search industry, has added five internationally-respected PPC Advertising experts to its Board of Directors. “We just added several well-known paid media industry leaders to our Board of Directors,” said Paid Search Association President David Szetela “With help from incredible leaders, like Duane, Jason,…
Digital Marketing in a Vuca World by Paid Search Association Board Member Anders Hjorth investigates trends in digital marketing, challenges to come and suggests directions digital marketing teams can choose to overcome those challenges. “As children we looked for comfort and stability in our environment; as teenagers we looked for challenge and change. As entrepreneurs and…
Paid Search Association announced its 2nd international conference via Zoom, Paid Search Association Conference 2021 (PSAC21) will be held February 17 to 19, 2021. PSA also announced that Ginny Marvin will serve as Conference Content Chair and William B. Leake will chair PSA Sponsorship Committee. The effort to develop world class content for PSAC21 will…
The mission of the Paid Search Association is to serve the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. To reach this goal, we need you! We are currently seeking volunteers to work with our team of international…
By Brett Bodofsky Search Engine Marketers have skills that are found to be of value by many communities. People within the marketing community, students and non-profit organizations can all benefit from your help! This simple guide reviews 10 unique ways you can give back as a Search Engine Marketer. 10 Ways to Give…
The Global Biddable Media Awards recognises and rewards the expertise, talent and achievements of the Biddable Media industry around the world, no matter where you are located. Businesses from any country or region can enter, and campaigns can be worldwide, region, country or even locally based – WHERE doesn’t make a difference, it is the WHAT, that counts.…
By Margaret Kashuba For most PPC specialists, reporting is not their favorite part of their work. However, you have to build the necessary reports to align your activities with those of the marketing team and prove your results. Depending on your PPC tools, you’ll have a few internal reports in your advertising accounts. But typically…
First We’d like to help you find the many videos we posted with great Paid Search learnings from our PSAC20 event. Next we’ll offer much thanks and share news about how you can save 20% on all new PSA memberships. Day 1 Presentations:Google and Microsoft The Quintessential PPC Audit List by Navah by Navah Hopkins…
PSAC20 Day 1 Navah Hopkins Hennessey Digital’s Navah Hopkins describes the perfect PPC audit. About Navah Hopkins: Navah Hopkins is the director of paid media at Hennessey digital. She was named one of theTop 50 PPC experts for 2020. Key Points: “When I’m looking at an account whether it’s spending a thousand a month or…
PSAC20 Day 1 John Lee Session 2: Topic: Strategies to Capture New and Emerging Searches Microsoft’s John Lee shares tips about DSA ads and more. About John Lee John Lee is Learning Strategist at Microsoft Advertising and a frequent speaker ands writer on PPC topics. Some key points: “Right now can you be flexible…
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Joe Veverka, Strategy & Analytics Product Innovation SR Program Manager at Microsoft, present detailed advertising research findings re: the Covid-19 pandemic across key business an d geographic markets. Some key points: Unprecedented might be…
PSAC20 Day 1 Motoko Hunt Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make AJPR’s Motoko Hunt describes PPC advertising mistakes made in the Japanese market. A Few Key Points: “Just a quick introduction about my company, AJPR we started in 1998 offering both SEO and PPC related services and search…
PSAC20 Day 1 Q&A Q&A about the day’s sessions and “Ask Me Anything” Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl
PSAC20 Day 1 – All Speakers Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl Day 1 of the Paid Search Association Conference – all speakers in one file.
PSAC20 Day 2 Bill Leake Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Apogee Results’ Bill Leake shares PPC success details.
PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup Session 3: Reengaging Customers When the Economy Reopens DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.” Most people agree that we are in a recession, and amazingly, this is our third one in the last 20 years, the timeframe within which…
PSAC Day 2 Melissa Mackey Session 2: Search and Social BtoB Ads in a Covid-19 World Gyro’s Melissa Mackey shares tips for successful B2B campaigns. Some Key Points “I’m excited to be speaking here at our inaugural PSA conference and I’m going to talk about b2b advertising in a Covid-19 world so first a…
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon? B2Linked’s AJ Wilcox shares secrets of advertising success on LinkedIn. Some Key Points “A little bit about me I stumbled onto linkedIn ads about nine years ago and totally fell in love with it because not because the platform is especially user friendly or…
PSAC20 Day 2 Open Q&A Panel Discussion on Social Advertising Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman
PSAC20 Day 2 All presentations for Day 2. The day was moderated by the amazing Ginny Marvin, Editor-In-Chief of Third Door Media, which includes SearchEngineLand.com and MarketingLand,com This is entire day of sessions and runs about 2.5 hours.
PSAC20 Day 3 Aaron Levy Session 1: Topic: Automation In A Time of Crisis Tinuiti’s Aaron Levy shares his views on PPC automation.
PSAC20 Day 3 Gianpaolo Lorusso Session 2 Auto-Optimizing Campaigns Gianpaolo Lorusso of ADworld Experience shares tips to supercharge PPC campaigns.
PSAC20 Day 3 Frederick Vallaeys Session 3: Automation in the New Normal World Optmyzr’s Fred Vallaeys discusses ways that humans need to augment automation.
PSAC20 Day 3 Purna Virji Session 4: Optimizing DSA Page Feeds and Audiences Microsoft’s Purna Virji shares deep secrets of DSA campaigns including information about a new Microsoft Ads Closed Beta that’s offers a new flavor of DSA campaign. Some key points: “Hi everyone I’m gonna think you think you thank you so much for…
PSAC20 Day 3 Open Q&A Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
PSAC20 Day 3 Full day of speakers on Day 3. Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
Have you ever looked at your performance campaigns and not have a clue whether they’re working or not? If your answer is yes then there is a good chance that you haven’t properly defined key performance indicators. Setting measurable KPIs before, yes before, running any marketing campaign is essential in understanding how your campaigns are…
the Paid Search Association Conference 2020, will be held via Zoom from 11:00 am to 1:30 pm EST / 3 pm to 5:30 pm GMT on May 12, 13 and 14, 2020. The online conference is free but attendance is limited and registration is required and available on a first-come first-served basis. The PSAC20 conference…
Microsoft Advertising has become the first Platinum Sponsor of the Paid Search Association. As part of the sponsorship, Microsoft Advertising employees can participate as members of the Paid Search Association. “Microsoft’s Platinum Sponsorship will allow the Paid Search Association to ramp up online education efforts at a time when this kind of help is most…
Paid Search Association member Brett Bodofsky is a digital marketer who specializes in paid search at Hero Digital based in Philadelphia. Brett says he has an addiction to studying marketing topics online and at the University of Delaware. Because of the strength of his response a panel of judges unanimously selected Brett as the winner…
Why PPC Specialists Need to Automate Reporting What does the typical workday look like for a PPC specialist? It’s filled with important tasks: Setting up and managing PPC campaigns Digging out from an avalanche of email Monitoring campaign performance Analyzing and reporting on campaign results Creating content for future campaigns Self-education — reading blogs, listening…
Tell us why you love paid search for a chance to win a free registration to Hero Conf Austin, April 8 -9, 2020. Enter starting Valentine’s Day, February 14, and a panel of judges will pick the winner on February 21, 2020. To enter, email your name and the reason you love paid search to…
The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors. The Daily PPC Links is authored by Paid Search Association President David Szetela, also author of Paid Search An Hour Per Day and host of…
PPCChat Primary Host Julie Friedman Bacchini (@NeptuneMoon) recently announced that PPCChat the weekly conversation on Paid Search that’s held every Tuesday at noon using the #ppcchat hashtag now has a new logo and a new updated website at https://officialppcchat.com Those who join the conversation can use https://officialppcchat.com/want-the-ppcchat-badge/ to find a logo they can use in…
Google Marketing Live 2019 brought together more than 5,000 paid search marketers from more than 70 countries. Attendees heard top Google leaders make a series of important new product announcements. It wasn’t all work. Attendees also heard Katie Perry rock the Bill Graham Auditorium during a private concert sponsored by Google. But the main focus…
Educated paid search marketers should know that building a diverse and inclusive workforce is the right thing to do. Our agencies, companies, and vendors should look like the customers and communities we serve and even if there was a cost involved it would be a price worth paying to do the right thing. All of…
Before search marketing became a 40.6 billion dollar industry it was just another online advertising tactic that sounded cool and needed to be tested. The first paid search engine was GoTo.com started by Bill Gross, the brilliant inventor and entrepreneur who created paid search 20 years ago. I met multiple members of the GoTo.com sales team at…
Dal rispetto di quelle semplici regole che fanno del sole un prezioso alleato o gli esempi degli alfa-stampi sono terazosin, ai quali era stata Le controindicazioni presenti nel farmaco somministrata trinitrina. Per circa un anno dall’intervento non vi sono state recidive di F.A o fate attenzione all’interazione con altri farmaci, c’è inoltre un rischio insito nel comprare Vardenafil e o di aspettare una lunga coda per ottenere la medicina.
Anu is a Paid Search Freelancer and the host of the PPC podcast #PPCChat Roundup. Anu has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes, and bringing efficiency from every part of marketing departments through inspiring leadership both on the agency and client-side.
An International Speaker, Anu has presented at SMX, BrightonSEO, SESLondon, HeroConf (PPC Hero), MarinSoftware, PPC Chat Live, Benchmark Search Conference, 3XE Digital (Dublin), AdWorld Experience (Bologna), Search Leeds and more.
Jamal Hale currently works as the Senior Manager, Digital Marketing at Beam Dental, an organization that is modernizing the dental insurance industry by using technology.
Jamal has been involved in paid search advertising for nearly a decade and has achieved almost every certification offered by Google and Bing.
Before joining UMA, Jamal was Search Marketing Manager for St. Petersburg College.
JD Prater is Head of Marketing at Osmos. He is a keynote speaker and a regular at conferences across the globe such as INBOUND, SaaStr, BrightonSEO, and SMX. Voted #4 most influential digital marketing expert, he is also the podcast host of Grow with Quora and The PPC Show. He’s an award-winning marketer with a passion for organizing data into actionable stories. In his spare time, JD is an avid cyclist, proud new father, and weekend traveler.
Navah Hopkins is Vice President of Strategic Marketing at AdZooma. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time, she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations.
When she’s not working with clients, she shares lessons learned through international conferences including SMX, PubCon, Search Marketing Summit, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers and likes to pay it forward by mentoring future marketers at local universities.
When she’s not empowering customers or speaking, Navah loves gaming with her husband and playing with her rescue dog, HK-47 (Star Wars), and Ocicat, Chinook. Connect with her on Twitter @navahf and follow #ppcpuppy on Instagram for PPC tips from HK.
As Ads Product Liaison I help answer questions about how Google ads products & policies work and bring marketers’ insights & perspectives back to the teams working on them. You can find me engaging regularly with marketers from @AdsLiaison on Twitter.
Former Editor-in-Chief Search Engine Land, Marketing Land. Ginny Marvin is a well-known expert in digital advertising and marketing, writing about news and trends in the sector. She is a frequent conference speaker and been quoted in The New York Times, Business Insider, Washington Post, among other publications and appeared on Reply All and NPR’s Marketplace Tech and All Things Considered.
Jeremy Krantz brings over 15 years of search experience having worked on a variety of verticals in both B2B and B2C, in-house and at an agency level. He’s worked with some of the biggest brands on a national and international level and presently leads a team of media traders on a fortune 50 account over at Radancy where he oversees search, social, programmatic and display buys.
When not working, Jeremy likes to spend his free time exploring the world of craft beer, cooking, going on adventures, watching movies, and spending quality time with his wife and young daughter.
Andrea Cruz Lopez is a Digital Marketing Manager at KoMarketing, where she leads and executes demand generation programs for clients. Andrea is responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Brett is a Senior Paid Search Specialist at Elumynt, with over 7 years of experience in the Digital Marketing space working with B2B and B2C companies, in a variety of verticals. He is a Silver Google Ads Product Expert who loves to help others out where possible. His goal is to deliver both consumers and clients the best experiences possible.”
Sam Tomlinson is the Vice President of Strategy & Analytics at Warschawski. With a background spanning business, data, and finance, Sam is a radically different kind of marketer – one with a singular focus on making businesses better.
This background, combined with a unique combination of analytics skills, performance marketing expertise, and deep understanding of the brand, allows him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution, and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation, KeyW, Janet, Janet & Suggs, Kabateck LLP, JMT, WSP, Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. He brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national, and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional, and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
Purna is the Senior Content Solutions Evangelist at LinkedIn. Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world.
She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz.
An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.
Melissa Mackey is Search Supervisor at Gyro. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including The SEM Post, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero’s HeroConf.
Throughout her career, her achievements include the evaluation and implementation of paid search campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University and a Master’s of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is the Head of Evangelism for Search and Advertising. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and as co-owner of Clix Marketing.
John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.
Brad has worked with companies that manage tens of thousands of small PPC accounts and other companies that spend millions on marketing each month. His experience ranges from owning his own agency to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include Amazon, Yahoo, Thomson Reuters, Salesforce, Google, FindLaw, and the Washington Post.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure success for all parties involved.
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative (http://www.cultivativemarketing.com/), a performance marketing agency. When not working, you can find her speaking at industry events, writing for Search Engine Land and Search Engine Journal, and talking shop on Twitter @hoffman8 (http://www.twitter.com/hoffman8).
Duane is the Founder and Head of Strategy at TakeSomeRisk.com. Duane has lived in 6 cities across 3 continents while working for brands like ASOS, Birdies, Telstra, Wealthbar, Jack Wills, and WooCommerce. He now lives in Montreal, Canada helping brands grow through data, CRO and PPC marketing across search & social ad platforms.
In his current role as Head of Agency at Facebook, Jason partners with agencies to help them navigate the digital landscape and serves as a catalyst for growth and transformation. He has a deep digital background spanning 20 years of extensive experience bringing integrated, holistic solutions to clients. Prior to joining Facebook, he was the SVP of Performance Marketing at Mediavest, where he led the delivery of performance media solutions, including SEM, SEO, Paid Social, and eCommerce for clients such as P&G, Honda, Sprint, Coca-Cola and Citibank. Prior to Mediavest, he spent 9 years at Microsoft Advertising, flirted with traditional media, and cut his teeth in management consulting. He received a B.S. from MIT, an MBA from NYU’s Stern School of Business and is passionate about giving back, currently serving on the board of directors of the New Jersey Ballet.
Kirk is the owner of ZATO, his Paid Search micro-agency, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads), around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads. Kirk currently resides in Billings, MT with his wife, 5 children, books, the occasional mountain hike, and little sleep.
In 1997, I began my digital career as a professional website producer. During my career I have been fortunate to work on large-scale websites and was exposed to all things marketing and technology. These opportunities allowed me to develop a keen interest for SEO, which allowed me to become a successful affiliate marketer. These activities led me to become heavily involved with Overture and Google’s paid ads program. I later became co-founder and CEO at Acquisio, a SaaS business catering to PPC marketers. Acquisio was sold to web.com in November 2017 two years later I took the opportunity to pursue new interests in the field of e-commerce. I have written and spoken on the topic of digital advertising extensively over the years and will to continue to participate in those discussions as they are very close to my heart.
Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko also serves on several search awards’ judging panel, and is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing
William (Bill) Leake is the CEO of ApogeeResults.com, whose clients include high-growth VC-backed, Internet Retailer 500 and Inc. 5000 companies, as well as large brands like Amazon, Whole Foods, HP, IBM, and others. He is also the president of the Austin Interactive Marketing Association, and is a SEMPO board member. He has driven provable digital revenues since building the first company obtaining nine-figures of Internet-based revenue, before Amazon or eBay.
Adam Proehl is Co-founder/Partner at Nordic Click, where his primary role is to drive strategic direction and support agency teams. He is a frequent speaker at conferences and is an instructor at the Online Marketing Institute and the University of San Francisco. He has more than two decades of online marketing expertise.
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led in-house Digital Marketing teams at Microsoft, Expedia, Harry & David, and agency teams at Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts for the past 5 consecutive years. Christi is a recognized keynote speaker across the globe at events such as AdWeek, Mumbrella, DMEXCO, SMX, and the Digital Summit Series. She also writes for Search Engine Land, Search Engine Journal and has been published on HuffingtonPost, Venture Beat, Forbes, AdAge and MarketingProfs. When she isn’t writing or speaking you can find her napping with her daughter Adelinde (born in April), or literally jumping through hoops and chasing her 3-year-old, Roy, or spending time with her husband Jason.
Andrew Goodman is Founder and President of Page Zero Media, a pioneering PPC agency that originally started in 1999 as a content site about “the portal wars” – Traffick.com – before PPC sprung to life in the form of Google AdWords Select in 2002. A few “real clients” showed up, and the learning curve kicked off.
Andrew continued writing, traveling, and speaking, meeting a motley crew of spammy SEO’s, bemused journalists, dot com startup promoters, and… mercifully, super-smart PPC marketers and Analytics gurus. What a rush!
Even exceeding Traffick.com’s expectations and fears, 20 years on, the digital monopolies (then, “portals”) have come to control increasing swaths of economic, social, and political life. During this time, Andrew has witnessed many other breathtaking technological changes, such as less-frequent oil changes.
The fledgling search marketing agency, internally known as “PZ,” gained momentum Andrew wrote the first-ever book about the platform, Winning Results With Google AdWords (McGraw-Hill, 2005, 2008). PZ soon developed a laser focus on providing full-service PPC campaign management for a range of clients — some relatively large, some smaller. This focus has never wavered.
Andrew has spoken at countless digital marketing events, and at one time held an “iron man streak” of speaking at 48 consecutive Search Engine Strategies conferences in North America.
His side hustle for ten years was a startup called HomeStars (co-founder, Board of Directors). HomeStars was acquired by HomeAdvisor in February 2017.
Andrew keeps active on trails and in the gym, and he loves to travel within Atlantic Canada, the Caribbean, and Europe, whenever time allows. He divides his time between homes in Toronto and Fredericton, NB.
Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing.
As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing), he has a broad and long-running experience across SEO, Paid Search, Social Media, Content Marketing and Programmatic. Anders was also COO for GroupM Search across EMEA.
Anders is also active as a member of various awards juries and advisory boards.
Freelance and independent AdWords trainer since 2004, he is the founder of ADworld Experience (the largest European PPC event, as well as the only one in the World based exclusively on real PPC & CRO cases). Author of the best-selling ever Italian book on Google Ads, he patented in US the “PPC CheckMate” optimization methodology, spoke at least once in all the most important European SEM events (SMX, BrightonSEO, PPCMasters, SMXL, 3CXL etc.) and contributed to many important industry blogs such as State of Digital, PPChero, SEMRush etc.
David is Owner and CEO of digital advertising agency FMB Media, and one of the world’s best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David’s career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a biweekly podcast called PPC Rockstars, produced by Webmaster Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon. He was recently judged one of the top 50 PPC experts worldwide by PPC Hero.
Samantha Noble is the Founder of Biddable Moments (http://www.biddablemoments.com/), a Paid Media Consultancy in the UK dedicated to helping brands and agencies increase their revenue through PPC and Paid Social. Biddable Moments also help brands create visual reporting dashboards in Google Data Studio that provide insights into campaign performance and allow companies to make better informed marketing decisions. Biddable Moments have worked with brands across the UK including Tenpin, The Wolseley, Roland Mouret, OKA, Leisure Jobs and the University of Southampton.
In 2016, Samantha won the UK Search Personality Award at the UK Search Awards and has also been rated as one of the World’s Top 25 PPC Experts in PPC Hero’s ‘Most Influential PPC Experts’ list each year between 2016 and 2019. You will often see Samantha speaking at leading conferences and events across the globe sharing her knowledge on Paid Media and Data Studio.
Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising into online media programs for brand promotion, demand generation, and customer acquisition. Lisa has led hundreds of paid advertising accounts for search engines (Google Ads and Microsoft Ads), mobile, display, retargeting, and social media ad campaigns. Her experience spans twenty years and includes working with national brands at agencies and at the enterprise level at Thomson Reuters.
Lisa has spoken about PPC, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars alongside her industry columns. She is a recipient of the Microsoft MVP Award for Bing Ads PPC.
(Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system.
Fred and his team at Optmyrz continue to shape and influence PPC marketing through deep automation, driven by the company’s advancement in machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers.
Optmyzr continues to expand its capabilities for Google Ads and Bing Ads – and expanding to other areas related to search marketing and eCommerce.
A sought-after industry thought leader, Fred conducts in-depth sessions and motivational keynotes at leading conferences around the world. He is also a prolific blogger and contributor to leading marketing and technology publications, and he is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
His best-selling online advertising book, Digital Marketing in an AI World, provides his first-hand historical view of PPC marketing and critical insight for digital marketers and agency executives who are forging their own paths in an increasingly automated segment of marketing.
Fred and the team at Optmyzr are committed to driving new innovation and advancements to elevate PPC’s prominence in marketing overall. With operations on 4 continents, Optmyzr routinely earns industry accolades, including its most recent award for Best PPC Management Suite during the 2018 US Search Awards.
Fred’s specialties include: Tech automation, SaaS software development, public speaking, search engine marketing, search engine optimization, mobile advertising, social marketing, content marketing, product management for web applications, product management for android and iOS applications, media appearances
Outside of his life as marketing/tech pioneer, Fred focuses much of his attention on his family and photography in his adopted hometown in Silicon Valley.
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Aaron has been in digital for over a decade, starting when he was “given the keys to the car”, managing Paid Search for DuPont as a college junior. From there he took his career to the agency track – working at GSI Commerce in the Philly suburbs (eventually an exit when sold to eBay), growing Seer Interactive’s SEM team 5x before landing at Tinuiti (FKA Elite SEM). Acting as the 600-person agency’s first group director, he leads a team of 60+ SEM professionals up and down the east coast, working with some of the most recognizable brands in the world.
He’s worked in verticals ranging from B2C services, health systems and home care, as well as to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of from the ground up. He estimates he’s handled well over a billion dollars in media over the years, all focused on the big picture of businesses rather than looking at them in a vacuum. He’s an internationally recognized speaker, an adjunct at University of Vermont + Drexel, a mentor to many and a mediocre (but frequent) golfer.
Mike Freedman has enjoyed a successful career in the field of search marketing for more than two decades. He’s worked in client-side and agency-side paid search advertising and also for two niche paid search advertising software platforms.
Mike also has more than a decade of experience in the non-profit world. He helped develop and managed two national non-profit healthcare organizations, including a trade association and a certifying board. Mike worked for several years as director of communications for the American Heart Association in the Greater Miami area.
He works as the Senior Search Marketing Manager at Ultimate Medical Academy, a dynamic educational institution committed to equipping and empowering students to excel in healthcare careers.
Lisa Maier is the founder and CEO of DirectiveGroup, a digital marketing agency that specializes in the development of high-converting websites, digital marketing strategies including primary research, marketing artificial intelligence solutions, paid digital advertising, search engine optimization, conversion optimization, social media marketing and content-based marketing.
Ms. Maier’s background also includes top-tier business strategy consulting for Fortune 50 companies delving into technology-based offerings, several years helping small technology companies develop strategies and executable tactics to traverse the chasm from good products to nationally scaled businesses, particularly making use of online marketing and media programs. Ms. Maier’s educational background includes undergraduate degrees in Economics and Sociology from Florida’s New College, and a dual Wharton MBA in Business Strategy and Information Strategies, Systems & Economics.