Top 10 Pay Per Click Industry News from June 28 to July 9, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 Microsoft launches Multimedia Ads in SERPS A sort of unspoken tabu: rich images/videos ads in search results has finally fallen (at least in Bing). Will…
Top 10 Pay Per Click Industry News from June 11 to 28, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event). #1 How to exclude #GoogleAds app traffic all at once Thanks to Matt Umbro & Brett Bodofsky (via #PPCCHAT) I’ve discovered that still exists a way to exclude…
Top 10 Pay Per Click Industry News from May 28 to June 11, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s largest PPC-cases-only event). #1 Google has been fined in France for gaining an unfair advantage against other display networks & forced to add transparency to auction reports, at least when…
Unknown Speaker 0:10 So now I would like to introduce your friend and mine at view, just Fazio who’s going to help us understand some of the mysteries of Facebook targeting? So clearly you’re on. Unknown Speaker 0:37 Alright, right. Let me share my screen and Can everyone hear me? Okay? Unknown Speaker 0:42 All…
Unknown Speaker 0:10 Oh, let’s see. Are you ready, Jason? I am David King. Excellent. Good to see you. Unknown Speaker 0:16 Good to see you as well. Let me see if I can get my screen. Unknown Speaker 0:21 Open around. And Unknown Speaker 0:26 this is Jason Daly, whose job title he will…
Unknown Speaker 0:11 Next up, we’ve got john Lee, himself from Microsoft, one of our platform friends. And John’s going to talk about something I’m, I’m really interested in hearing, which is the Microsoft audience network. Unknown Speaker 0:31 Thank you, David. Can everybody hear and see? Can you guys hear me? Okay? Yes, Unknown…
Unknown Speaker 0:09 Alright, so we will now segue into the presentation of one of Unknown Speaker 0:19 our, I’m gonna call him V, the worldwide expert on LinkedIn, which is AJ Wilcox. CJ, are you ready? Or do you need a few minutes? Absolutely. How’s my audio? audios? Great. Okay, cool. All right. I’ll…
Unknown Speaker 0:10 Okay, I’m gonna open it up to the panel discussion. Jason still on the line. AJ is there Zach Vila. i’m john Lee is participating in a Microsoft meeting right now. But he may be coming in a little bit late. So we’ve got plenty of questions here. I’ve got a couple…
Unknown Speaker 0:12 All right. Well, welcome everybody. I’m so glad to have you joining us today. I will, as David mentioned, be moderating our, our sessions throughout the day. And I a little bit about me, I am on the board of the paid search Association, I was until a couple of months ago,…
Unknown Speaker 0:11 Next up, we’ve got Lisa Ressler, who’s going to be talking about Pinterest ads. And and I don’t know about you, but Pinterest has been doing some really interesting things. And certainly, the stock market has been paying attention to Pinterest more and more. And so Lisa is going to talk about…
Unknown Speaker 0:10 And next up, we have Dwayne Brown, who is going to be talking Snapchat and tick tock and are you here with us? Dwayne, there you are. Hi, Dwayne. Unknown Speaker 0:29 Coming off mute Unknown Speaker 0:29 areas Unknown Speaker 0:30 on mute. Sorry. Unknown Speaker 0:32 So good. How are…
Unknown Speaker 0:10 All right, well, great. Um, yes. And next up, we’ve got Andrea Cruz, who’s going to be talking about Quora ads. So and yet another ads opportunity, different kind of platform. And core ads kind of came out of came out of the gate a couple years ago, maybe three years ago…
Unknown Speaker 0:13 Thank you, Andrea, coming back. And at this point, I’d like to invite all the other speakers today up for our panel discussion. And so while we, Kirk, Unknown Speaker 0:30 and Unknown Speaker 0:32 his name is Dwayne and Lisa, there’s Dwayne. Unknown Speaker 0:38 There’s Lisa. All right, great. Unknown…
nknown Speaker 0:10 So with that I will introduce you or reintroduce you to Brad Geddes and he’s going to do a I know from experience an incredible job moderating today. Unknown Speaker 0:23 All right, so Well, thank you, David. And we should also thank David for all the work he’s done and putting…
Unknown Speaker 0:10 I’m Brooke Are you with us? Unknown Speaker 0:15 video now? Unknown Speaker 0:16 There we go. Welcome. How are you doing today? I am good. Unknown Speaker 0:20 I’ve got my coffee. I’m ready to go. So, Unknown Speaker 0:24 all right, let’s do it. So everyone Next we have Brooke,…
Unknown Speaker 0:10 Our next speaker is one none you’ve probably ever heard of before, we thought we’d give him a chance because he didn’t have much experience to see how this goes. I’m just kidding. Welcome, Fred. So Fred has almost as much experience as I do with this, like, I’m now on 23…
Unknown Speaker 0:10 So thanks, Fred. And I’m gonna flip the stage now and take over a little bit. So everyone, yes, for those of you who’ve never heard of Brad, this is Brad, he goes way, way back in PPC. Usually it can’t shake, shake him off my tail when we go to conferences,…
0:10 Brad Geddes It looks like there are a ton of questions. So with that, let’s invite everybody back. Fred. Unknown Speaker 0:21 Brooke. Brad Geddes 0:25 Nancy. All right. So let me kick back to her earlier in the q&a here. Alright, so here’s a very debatable question in while Brooke, you talked about…
Author: Brett Bodofsky The Popular Twitter handle #PPCCHAT has long served as a home for PPC practitioners all over the world. Alas a new platform has emerged and is quickly gaining the attention of PPCers and marketers alike. This platform provides an opportunity to interact with the same names you’ve seen using the #ppcchat…
The Paid Search Association thanks the many paid media professionals who attended the Paid Search Association Conference held February 17, 18 and 19, via Zoom. The questions and conversation at PSAC21 enhanced our learning and sharpened our focus. The panel discussions offered the chance to explore some complex paid search topics. The social events allowed…
By Melissa Mackey Are you new to paid search and want to improve your skills? Are you an experienced marketer looking to give back? You’re both in luck. The Paid Search Association is excited to launch the pilot of our official mentorship program. Our mission is to empower new practitioners to pursue a meaningful career…
Learn about the most important paid media topics during the Paid Search Association 2021 Conference to be held February 17 -19 via Zoom. The conference is chaired by legendary paid search authority Ginny Marvin and hosted by Paid Search Association President David Szetela, Other speakers include: Duane Brown, Founder and Head of Strategy TakeSomeRisk.com Andrea…
Registration is now open to attend Paid Search Association Conference 2021 February 17 – 19 via Zoom.. While registration is free seating is limited. The Conference will offer 7.5 total hours of instruction, learning and conversation across 3 days More than 20 of the world’s top paid media experts Networking opportunities 20% discount on new…
The Paid Search Association, the first not-for-profit association dedicated to the paid search industry, has added five internationally-respected PPC Advertising experts to its Board of Directors. “We just added several well-known paid media industry leaders to our Board of Directors,” said Paid Search Association President David Szetela “With help from incredible leaders, like Duane, Jason,…
Digital Marketing in a Vuca World by Paid Search Association Board Member Anders Hjorth investigates trends in digital marketing, challenges to come and suggests directions digital marketing teams can choose to overcome those challenges. “As children we looked for comfort and stability in our environment; as teenagers we looked for challenge and change. As entrepreneurs and…
Paid Search Association announced its 2nd international conference via Zoom, Paid Search Association Conference 2021 (PSAC21) will be held February 17 to 19, 2021. PSA also announced that Ginny Marvin will serve as Conference Content Chair and William B. Leake will chair PSA Sponsorship Committee. The effort to develop world class content for PSAC21 will…
The mission of the Paid Search Association is to serve the search-advertising field by drawing on a diverse and expert community of paid search marketers to create programs, services and information products that advance the industry. To reach this goal, we need you! We are currently seeking volunteers to work with our team of international…
By Brett Bodofsky Search Engine Marketers have skills that are found to be of value by many communities. People within the marketing community, students and non-profit organizations can all benefit from your help! This simple guide reviews 10 unique ways you can give back as a Search Engine Marketer. 10 Ways to Give…
The Global Biddable Media Awards recognises and rewards the expertise, talent and achievements of the Biddable Media industry around the world, no matter where you are located. Businesses from any country or region can enter, and campaigns can be worldwide, region, country or even locally based – WHERE doesn’t make a difference, it is the WHAT, that counts.…
By Margaret Kashuba For most PPC specialists, reporting is not their favorite part of their work. However, you have to build the necessary reports to align your activities with those of the marketing team and prove your results. Depending on your PPC tools, you’ll have a few internal reports in your advertising accounts. But typically…
First We’d like to help you find the many videos we posted with great Paid Search learnings from our PSAC20 event. Next we’ll offer much thanks and share news about how you can save 20% on all new PSA memberships. Day 1 Presentations:Google and Microsoft The Quintessential PPC Audit List by Navah by Navah Hopkins…
PSAC20 Day 1 Navah Hopkins Hennessey Digital’s Navah Hopkins describes the perfect PPC audit. About Navah Hopkins: Navah Hopkins is the director of paid media at Hennessey digital. She was named one of theTop 50 PPC experts for 2020. Key Points: “When I’m looking at an account whether it’s spending a thousand a month or…
PSAC20 Day 1 John Lee Session 2: Topic: Strategies to Capture New and Emerging Searches Microsoft’s John Lee shares tips about DSA ads and more. About John Lee John Lee is Learning Strategist at Microsoft Advertising and a frequent speaker ands writer on PPC topics. Some key points: “Right now can you be flexible…
Session 3: Topic: MS Data For Covid-19 Changes in Different Verticals Christi Olson, Head of Evangelism for Search and Advertising at Microsoft and Joe Veverka, Strategy & Analytics Product Innovation SR Program Manager at Microsoft, present detailed advertising research findings re: the Covid-19 pandemic across key business an d geographic markets. Some key points: Unprecedented might be…
PSAC20 Day 1 Motoko Hunt Session 4: Paid Search in Japan and Biggest mistakes Non-Japanese Advertisers Make AJPR’s Motoko Hunt describes PPC advertising mistakes made in the Japanese market. A Few Key Points: “Just a quick introduction about my company, AJPR we started in 1998 offering both SEO and PPC related services and search…
PSAC20 Day 1 Q&A Q&A about the day’s sessions and “Ask Me Anything” Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl
PSAC20 Day 1 – All Speakers Speakers: Lisa Raehsler, Navah Hopkins, Christi Olson, Clare Sode, Motoko Hunt, Adam Prohl Day 1 of the Paid Search Association Conference – all speakers in one file.
PSAC20 Day 2 Bill Leake Session 4: Strategies and Meta-Tactics to Rapidly 2x (or more) the Performance of Your Paid Digital Media Apogee Results’ Bill Leake shares PPC success details.
PSAC20 Day 2 Lisa Maier, CEO DirectiveGroup Session 3: Reengaging Customers When the Economy Reopens DirectiveGroup’s Lisa Maier gives advice on surviving and thriving despite the uncertainty of “pandemic times.” Most people agree that we are in a recession, and amazingly, this is our third one in the last 20 years, the timeframe within which…
PSAC Day 2 Melissa Mackey Session 2: Search and Social BtoB Ads in a Covid-19 World Gyro’s Melissa Mackey shares tips for successful B2B campaigns. Some Key Points “I’m excited to be speaking here at our inaugural PSA conference and I’m going to talk about b2b advertising in a Covid-19 world so first a…
Session Topic 1: LinkedIn Ads: The B2B Marketer’s Secret Weapon? B2Linked’s AJ Wilcox shares secrets of advertising success on LinkedIn. Some Key Points “A little bit about me I stumbled onto linkedIn ads about nine years ago and totally fell in love with it because not because the platform is especially user friendly or…
PSAC20 Day 2 Open Q&A Panel Discussion on Social Advertising Speakers: Ginny Marvin, A.J. Wilcox, Melissa Mackey, Lisa Maier, Bill Leake, Andrew Goodman
PSAC20 Day 2 All presentations for Day 2. The day was moderated by the amazing Ginny Marvin, Editor-In-Chief of Third Door Media, which includes SearchEngineLand.com and MarketingLand,com This is entire day of sessions and runs about 2.5 hours.
PSAC20 Day 3 Aaron Levy Session 1: Topic: Automation In A Time of Crisis Tinuiti’s Aaron Levy shares his views on PPC automation.
PSAC20 Day 3 Gianpaolo Lorusso Session 2 Auto-Optimizing Campaigns Gianpaolo Lorusso of ADworld Experience shares tips to supercharge PPC campaigns.
PSAC20 Day 3 Frederick Vallaeys Session 3: Automation in the New Normal World Optmyzr’s Fred Vallaeys discusses ways that humans need to augment automation.
PSAC20 Day 3 Purna Virji Session 4: Optimizing DSA Page Feeds and Audiences Microsoft’s Purna Virji shares deep secrets of DSA campaigns including information about a new Microsoft Ads Closed Beta that’s offers a new flavor of DSA campaign. Some key points: “Hi everyone I’m gonna think you think you thank you so much for…
PSAC20 Day 3 Open Q&A Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
PSAC20 Day 3 Full day of speakers on Day 3. Speakers: Brad Geddes, Aaron Levy, Gianpaolo Lorusso, Frederick Vallaeys, Purna Virji
Have you ever looked at your performance campaigns and not have a clue whether they’re working or not? If your answer is yes then there is a good chance that you haven’t properly defined key performance indicators. Setting measurable KPIs before, yes before, running any marketing campaign is essential in understanding how your campaigns are…
the Paid Search Association Conference 2020, will be held via Zoom from 11:00 am to 1:30 pm EST / 3 pm to 5:30 pm GMT on May 12, 13 and 14, 2020. The online conference is free but attendance is limited and registration is required and available on a first-come first-served basis. The PSAC20 conference…
Microsoft Advertising has become the first Platinum Sponsor of the Paid Search Association. As part of the sponsorship, Microsoft Advertising employees can participate as members of the Paid Search Association. “Microsoft’s Platinum Sponsorship will allow the Paid Search Association to ramp up online education efforts at a time when this kind of help is most…
Paid Search Association member Brett Bodofsky is a digital marketer who specializes in paid search at Hero Digital based in Philadelphia. Brett says he has an addiction to studying marketing topics online and at the University of Delaware. Because of the strength of his response a panel of judges unanimously selected Brett as the winner…
Why PPC Specialists Need to Automate Reporting What does the typical workday look like for a PPC specialist? It’s filled with important tasks: Setting up and managing PPC campaigns Digging out from an avalanche of email Monitoring campaign performance Analyzing and reporting on campaign results Creating content for future campaigns Self-education — reading blogs, listening…
The Amazon Marketing Report – Discount for PSA Members Amazon is a search engine too, you know! And it is taking market share from the other search engines – overtaking Bing from an advertising perspective a while back. Are you in the game as you should be? Otherwise maybe this report can help you enter.…
Tell us why you love paid search for a chance to win a free registration to Hero Conf Austin, April 8 -9, 2020. Enter starting Valentine’s Day, February 14, and a panel of judges will pick the winner on February 21, 2020. To enter, email your name and the reason you love paid search to…
The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors. The Daily PPC Links is authored by Paid Search Association President David Szetela, also author of Paid Search An Hour Per Day and host of…
PPCChat Primary Host Julie Friedman Bacchini (@NeptuneMoon) recently announced that PPCChat the weekly conversation on Paid Search that’s held every Tuesday at noon using the #ppcchat hashtag now has a new logo and a new updated website at https://officialppcchat.com Those who join the conversation can use https://officialppcchat.com/want-the-ppcchat-badge/ to find a logo they can use in…
Google Marketing Live 2019 brought together more than 5,000 paid search marketers from more than 70 countries. Attendees heard top Google leaders make a series of important new product announcements. It wasn’t all work. Attendees also heard Katie Perry rock the Bill Graham Auditorium during a private concert sponsored by Google. But the main focus…
Educated paid search marketers should know that building a diverse and inclusive workforce is the right thing to do. Our agencies, companies, and vendors should look like the customers and communities we serve and even if there was a cost involved it would be a price worth paying to do the right thing. All of…
Before search marketing became a 40.6 billion dollar industry it was just another online advertising tactic that sounded cool and needed to be tested. The first paid search engine was GoTo.com started by Bill Gross, the brilliant inventor and entrepreneur who created paid search 20 years ago. I met multiple members of the GoTo.com sales team at…