On the first and 15th of each month, the PSA presents a one-hour virtual webinar for advanced PPC managers. Sessions and speakers are chosen by the PSA Board of Directors, several of which will give the webinar presentations.

Topics will include:

  • News and predictions from the platforms (like Google, Microsoft and Facebook) delivered by platform employees
  • Best practices for achieving success with specific tips like Search, Social and Display advertising
  • Techniques for PPC Forensics – analyzing data to spot problems and opportunities for improvement
  • Best practices for using Smart Bidding features (hint: some of them just don’t work)
  • The list is endless!

The first webinar will take place on October 1. Each session will start at 12:00 noon Eastern time. Watch this page and your Daily Links newsletter for announcements of upcoming webinars!

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