The Paid Search Association, the first association dedicated to the paid search industry, launched a daily email newsletter and added eight leading paid search experts to its Board of Directors.
The Daily PPC Links is authored by Paid Search Association President David Szetela, also author of Paid Search An Hour Per Day and host of the PPC Rockstars podcast. To get the Daily PPC Links, join the Paid Search Association at https://paidsearch.org.
New Paid Search Association board members include:
Andrew Goodman, Founder and President of Page Zero Media, a pioneering PPC agency that originally started in 1999. Goodman is the author of one of the first books on paid search, Winning Results With Google AdWords (McGraw-Hill, 2005, 2008). He is a frequent speaker on ppc subjects.
Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a Digital Marketing Insights consultancy researching trends in Digital Marketing. As a pioneer in SEO, one of the first Google Advertising Professionals and the co-founder of several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and AZNOS (Content Marketing). Anders was also COO for GroupM Search across EMEA
William (Bill) Leake is the CEO of ApogeeResults.com, whose clients include high-growth VC-backed, Internet Retailer 500 and Inc. 5000 companies, as well as large brands like Amazon, Whole Foods, HP, IBM, and others. He is also the president of the Austin Interactive Marketing Association, and is a SEMPO board member. He has driven provable digital revenues since building the first company obtaining nine-figures of Internet-based revenue, before Amazon or eBay.
Gianpaolo Lorusso AdWords trainer since 2004, he is the founder of ADworld Experience (the largest European PPC event, as well as the only one in the World based exclusively on real PPC & CRO cases). Author of the best-selling Italian book on Google Ads, Agile Google Ads. He patented in US the “PPC CheckMate” optimization methodology and is a frequent speaker on paid search topics.
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today. In addition, She s about digital advertising and measurement including paid search, paid social, display, mobile, with a focus on Google, Microsoft and Amazon. She is heavily involved in programming and speaking at SMX events.
Christi Olson is Head of Evangelism for Search and Advertising at Microsoft, where she is responsible for increasing brand awareness and bring feedback to engineering and product teams. Olson is a frequent columnist and speaker and is also a member of SEMPO’s Board of Directors.
Adam Proehl is Co-founder/Partner at Nordic Click, where his primary role is to drive strategic direction and support agency teams. He is a frequent speaker at conferences and is an instructor at the Online Marketing Institute and the University of San Francisco. He has more than two decades of online marketing expertise.
Purna Virji was crowned the 2019 Search Personality of the Year at the US Search Awards, Purna was also named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a keynote speaker at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is a columnist on digital marketing for Search Engine Land and Moz.
About the Paid Search Industry
In 2019 Paid Search Advertising became a $135.9 billion industry, see https://www.statista.com/statistics/267056/paid-search-advertising-expenditure-worldwide/
About the Paid Search Association
The Paid Search Association is dedicated to advancing the paid search industry by encouraging communication, learning, collaboration, diversity and high ethical and business standards among professionals and organizations involved in the paid search industry.