Tune in for a digital advertising overview presented by Melissa Mackey, Associate Director of Paid Search at MerkleB2B.
This session will explain how paid search and paid social are used, including high-level strategies for successful campaigns, along with tips for those looking to work in digital advertising.
Perfect for students and those new to paid search or paid social.PPC 101
Registration is free but seating is limited. Register here via Zoom.
About Melissa Mackey
Melissa Mackey is Associate Director of Paid Search at Merkle B2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including The SEM Post, MediaPost, and AdWeek, writing on PPC strategy. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing. Mackey has spoken at industry conferences such as SMX Advanced and PPC Hero’s HeroConf.
Throughout her career, her achievements include the evaluation and implementation of paid search campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University and a Master’s of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.