Get ready for the new year with a free webinar Monday, December 20th at Noon EST featuring predictions from two online marketing leaders and frequent conference speakers, Aaron Levy, Head of Search at Tinuiti and Sam Tomlinson, EVP of Warchawski.
Will keywords disappear?
Will Google take more control and data away from advertisers?
What’s coming next?
And much more….
This webinar is part of the Paid Search Association free webinar series, Registration is free but space is limited.
About our speakers:
Aaron has been in digital for over a decade, starting when he was “given the keys to the car”, managing Paid Search for DuPont as a college junior. From there he took his career to the agency track – working at GSI Commerce in the Philly suburbs (eventually an exit when sold to eBay), growing Seer Interactive’s SEM team 5x before landing at Tinuiti (FKA Elite SEM). Acting as the 600-person agency’s first group director, he leads a team of 60+ SEM professionals up and down the east coast, working with some of the most recognizable brands in the world.
He’s worked in verticals ranging from B2C services, health systems and home care, as well as to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of from the ground up. He estimates he’s handled well over a billion dollars in media over the years, all focused on the big picture of businesses rather than looking at them in a vacuum. He’s an internationally recognized speaker, an adjunct at University of Vermont + Drexel, a mentor to many and a mediocre (but frequent) golfer.
Sam Tomlinson is the Vice President of Strategy & Analytics at Warschawski. With a background spanning business, data, and finance, Sam is a radically different kind of marketer – one with a singular focus on making businesses better.
This background, combined with a unique combination of analytics skills, performance marketing expertise, and deep understanding of the brand, allows him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution, and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation, KeyW, Janet, Janet & Suggs, Kabateck LLP, JMT, WSP, Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. He brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national, and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional, and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.