Two incredible speakers, Purna Virji and AJ Wilcox, team up to offer priceless insights about LinkedIn Advertising at the Paid Search Association’s next free webinar.
In the quest to be present where our audience is, the immediate strategy for marketers was making sure our content ended up everywhere. But being “present” is not the same as being prominent. If our content cannot stand out in the news feed, then every other trick we have in the bag – from targeting to ad formats- is pointless. How can marketers create content that cuts through the clutter and connects with audiences? Attend this session to discover actionable strategies for building breakthrough content.
Key takeaways will include:
– An understanding of the LinkedIn member mindset and how to best appeal to them.
– Key strategies (with examples!) for creating content that cuts through the clutter.
– A deep dive into which offers convert, as well as a look at which don’t tend to convert.
About Purna Virji
Purna is the Senior Content Solutions Evangelist at LinkedIn. Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world.
She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz.
An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.
About AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.