This event is curated for practitioners of all skill levels who are passionate about staying up-to-date on the latest trends and best practices in digital marketing. Throughout the conference, you will have the opportunity to participate in a variety of sessions led by top industry experts. In addition to the sessions, you will have the chance to ask questions and get answers in real time from the experts. This is a great opportunity to interact with the speakers and network with your peers, all while learning from the best in the industry.
ABOUT PSAC 2023
Join Us Live For The Third Annual Paid Search Association Conference
DATE: February 22, 2023
TIME: 9 AM – 4:45 PM EST / 2:00 PM to 9:45 PM GMT
PLACE: Virtual Conference
Microsoft Advertising, Google Ads, & Social
Strategy
Marketplace
Analytics & Data
“PSAC 2023 offers Paid Search Practitioners of all experience levels an opportunity to learn, interact with industry leaders and excel within the workplace.”
2023 CONFERENCE SCHEDULE
Intro: Welcome to PSAC23
Speakers: Brett Bodofsky & Navah Hopkins
9:00 to 9:10 am EST
LinkedIn Set Up For Success
Speakers: Poppy Court
9:10 – 9:30 am EST
Brand vs. Demand: How to Boost ROI via a Full-Funnel Content Strategy
Speaker: Purna Virji
9:30 to 9:55 am EST
What Q4 2022 Taught Us About the Year Ahead
Speakers: Andy Taylor
9:55 to 10:20 am EST
Panel Discussion: Q&A
Speakers: Poppy Court, Vicki Lopez, Andy Taylor
10:20 to 10:35 am EST
What SEO Data Can Tell Us About Investing In TikTok and YouTube
Speakers: Wil Reynolds
10:45 to 11:10 am EST
Be Strategic Not Tactical In SEM
Speakers: Maria Corcoran
11:10 to 11:35 am EST
Panel Discussion: Q&A
Speakers: Wil Reynolds & Maria Corcoran
11:35 to 11:50 am EST
Unlocking Greater Productivity with PPC Ad Editor: Streamlining Ad Mock-ups, Feedback, Approval and Sign Off
Speaker: Albert Somlith
12:00 to 12:30 pm EST
Eliminating the Conversion Blindspot
Speaker: Jessica Michaels & Jason Smith
12:30 to 1:00 pm EST
Retail Media is Everything Everywhere All at Once
Speaker: Elizabeth Marsten
1:00 to 1:25 pm EST
Best Practices for Effective and Profitable Amazon Advertising
Speaker: Robyn Johnson
1:25 to 1:50 pm EST
Panel Discussion: Q&A
Speaker: Elizabeth Marsten & Robyn Johnson
1:50 to 2:05 pm EST
How to drive BIG results with SMALL budgets
Speaker: Jyll Saskin Gales
2:15 to 2:40 pm EST
Q&A with Google’s Ads Liaison
Speaker: Ginny Marvin
2:40 to 3:05 pm EST
Panel Discussion: Q&A
Speaker: Jyll Saskin Gales & Ginny Marvin
3:05 to 3:20 pm EST
Power Moves For Your Digital Marketing Career
Speaker: Michael Stebbins
3:30 to 3:55 pm EST
Maximizing Paid Search with Google Analytics 4
Speakers: Vicki Lopez
3:55 to 4:20 pm EST
Panel Discussion: Q&A
Speakers: Michael Stebbins & Vicki Lopez
4:20 to 4:35 pm EST
Please Note: Each track has a separate YouTube Link. At the end of each track you will need to open a link to the next track to tune in.
PSAC 2023 Elite Sponsors
Interested in Sponsoring next years event? Please reach out to info@paidsearch.org
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SESSIONS LED BY RENOWNED SPEAKERS TBA
Wil Reynolds
Founder @ Seer Interactive
Poppy Court
Paid Media Manager @ StrategiQ
Jyll Saskin Gales
Marketing Coach & Trainer @ Jyll.ca
Ginny Marvin
Ads Product Liaison @ Google
Michael Stebbins
Director of OMCP & Founder of Growing Twice
Maria Corcoran
Search Marketing Manager @ Microsoft
Elizabeth Marsten
Group Director, Strategic Marketplace Services @ Tinuiti
Robyn Johnson
CEO @ Marketplace Blueprint
Purna Virji
Senior Content Marketing Evangelist @ LinkedIn
