The top 10 international Pay Per Click Industry News from May 6 to 20, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Keyword Match Type Segmentation is (Finally) Dead
Kirk Williams (who used to be a big fan of this technique) has finally recognized that this is not any longer a best practice
#2 Is RSA Ad Strenght impacting distribution?
Fred Vallaeys believes not (using benchmark data from Optmyzr)
#3 Google launches the new Ads Scripts facility
Released the new “Google Ads Script Experience” with new functionalities and better validation process
#4 Sneak Peek of new Ad features
Google is giving some anticipations of what will be probably shown in details during Google Marketing Live on May 24 (improvements to Responsive Display Ads, ML and ad creation process)
#5 2022 Search Advertising Benchmarks for every industry
WordStream released their annual study with CTR, CPC, CR, CPA and other important PPC metrics across different industries
#6 What are LinkedinAds super job titles?
Job titles are a free text field in Linkedin. That’s why the platform is not so good at understanding them. How to minimize the problem in ads targeting.
#7 How to create GA4 Landing Page reports
Krista Seiden shared a way to easily create personalized report for single landing pages
#8 Google will allow much control on how ads are personalized
They are working on a tool to allow users to change search, YT and Discovery feeds ads settings
#9 Social Media Marketing Industry Report
In this report you will find how the global Social Media landscape has evolved in 2022
#10 7 Ad copy tests to increase PPC performance
Jan Clark shared some interesting studies to better understand what can work best in Search Ads copywriting
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/w5TjUgOkIss
May the ROI be with you 🙂
ADworld Experience founder