The top 10 international Pay Per Click Industry News from October 14 to 28, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 How to get the most out of PMax in this shopping season
Menachem Ani shared some very interesting tips on how to set Google Ads Performance Max campaigns to their best
#2 The secret for PPC success? Better analytics tracking
Two new events were added in Google Analytics 4 to automatically track lead interactions
#3 PMax & invalid leads
Several advertisers reported fake conversions in PMAx lead generation campaigns. Google says they are working on the issue.
#4 How to master Google Ads custom segments
How to create and use custom audiences to maximize performance of campaigns
#5 PMax new features ready for shopping season
Asset goup schedule, performance forecasts, audience insights etc.
#6 Scaling Facebook Ads the right way
5 techniques you can use to scale ads without devastating performances
#7 Instagram to increase ads load
Meta is fighting users & revenue decline adding ads. Decreasing interactions might be on the horizon.
#7 TikTok Ads new functionalities
Smart Performance Campaigns and other news announced at second “TikTok World” event (showtimes ad unit, focused view, lead gen ad offering ect.)
#9 95% of Smart Shopping advertisers embraced PMax
Tinuiti’s Google Ads benchmark reports Q3 2022 showed that the transition is almost total
#10 Why using audience expansion in LIAds might not be a good idea
B2Linked shared some useful consideration on when and how to use it in Linkedin Ads
adwexp22 videos are now available
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/_T073lNGPxs
May the ROI be with you 🙂
ADworld Experience founder