Top 10 Pay Per Click Industry News from June 28 to July 9, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Microsoft launches Multimedia Ads in SERPS
A sort of unspoken tabu: rich images/videos ads in search results has finally fallen (at least in Bing). Will Google follow?
#2 Pausing underperforming campains = optimizing campaigns?
Pauline Jakober (and me too) believes not. Inspecting why campaigns are underperforming, that’s optimizing.
#3 Products’ Feed tests worth a try
Monica Klepper points out what we can do to optimize performance of Google Shopping Campaigns from feed’ point of view
#4 Key Takeaway from Prime Day 2021
The new shopping season invented by Amazon is gaining momentum and has all the numbers to mimic Black Friday selling performance
5# How to audit Facebook Ads Campaigns
Erin Corn recaps all the checks you have to perform to understand where you can do better
6# So long broad match modifiers, we all loved you
Now it is official. From August 2 it will be impossible to add BMM in your ad groups. In the video some ideas to eventually replace them
#7 Microsoft July updates
Dynamic remarketing expanded to new industries, in-market audience targeting improved, automated bidding comes to Audience Network, countdown & location insertions arrived to RSA, phrase match changes
#8 How to write copy that sells
Kristen McCormick revised an evergreen recap of ad copywriting successfull techniques
#9 How to set budget in FacebookAds
Give a look to Michelle Morgan’s suggestions to maximize ad budget performance in FB
#10 Promoting virtual events with Linkedin Ads
Mike Fleming explains how event ads work in LI and points out useful resources to successfully set them
Here is a video commentary of the news (starting from the last one): https://youtu.be/-rpz5lhbqJs
May the ROI be with you 🙂
Gianpaolo Lorusso ADworld Experience founder