Paid Search Association member Brett Bodofsky is a digital marketer who specializes in paid search at Hero Digital based in Philadelphia. Brett says he has an addiction to studying marketing topics online and at the University of Delaware. Because of the strength of his response a panel of judges unanimously selected Brett as the winner of our “Why I Love Paid Search contest.
Brett won a free registration to the Hero Conf Austin Conference which focuses Paid Search topics. Paid Search Association members who can also save 10% off HeroConf registrations by using the code “SaveWithPSA” when registering at https://www.ppchero.com/hero-conf/ The offer is only available to those not already registered for HeroConf.
Here’s why Brett Loves Paid Search:
‘My name is Brett Bodofsky and I love paid search! There are so many reasons to love paid search. This form of Digital Marketing serves as my hobby and source of income. Being able to help users connect with brands and organizations that will fulfill their wants/needs provides a great sense of satisfaction for me.
I love that as a paid search practitioner I have the opportunity to help/impact the lives of others, whether that be a consumer or the client, or more often than not both. To implement what could very well end up being deciding factor during the Zero Moment Of Truth feels really special.
Another part of paid search that I love is the educational aspect. Education often times can lead to innovation. I can’t help but love the fact that paid search requires practitioners to stay on the cutting edge, research and analyze. There is no better feeling then the moment I see an article pop up on my LinkedIn feed mentioning a new Google Ads beta. I can’t wait to test into said beta and attempt to drive results for clients. The constant Google Ads, Microsoft Ads, and third party platform updates keep paid search exciting and relevant!
Lastly, I love the challenges paid search can present. Each client has different needs and wants. All of them want positive results. I genuinely enjoy being faced with the challenges that can come about when managing paid search accounts and working through them to provide a positive outcome for the client. I like to think of paid search as a puzzle sometimes. Sometimes you’ll know exactly how to put the pieces together, at other times you have to do some more digging to find the right piece.
In closing, I love paid search!”