Key Professional Member benefits include access to member only content, voting membership, ability to serve on boards and committees, access to online resources, discounts on events and courses, included in Call for Speakers and ability to submit news releases.
“Our new offerings include a revamped website, a new webinar series, an expanded mentoring program and our third international conference via Zoom in February 2022,” said PSA President David Szetela.
The Paid Search Association recently gained support from sponsors including Microsoft Advertising, Closed Loop, PPC Ad Editor, JumpFly, MTB and Xtropy. “Leading companies in paid media can connect with the top experts in the field by sponsoring the Paid Search Association and its educational programs,” said Jeremy Krantz, PSA Board Member and Sponsorships Chair. For more information on sponsorships Contact Krantz at [email protected]
The webinar series launching in October, will be held Noon – 1pm EST on the first and third Thursday of each month. Topics will include:
News and predictions from the platforms (like Google, Microsoft and Facebook) delivered by platform experts.
Best practices for achieving success with specific tips like Search, Social and Display advertising
Techniques for PPC Forensics – analyzing data to spot problems and opportunities for improvement
Best practices for using Smart Bidding features (hint: some of them just don’t work)
The 3rd Annual Paid Search Association Conference via Zoom, will be held in February 2022, with details to be announced soon.
About the Paid Search Industry
“The Search Advertising market is the biggest market within Digital Advertising. The worldwide revenue of US$143.0 billion in 2019 is expected to grow to US$211.4 billion in 2025.” See https://www.statista.com/study/38338/digital-advertising-report-search-advertising/